Qimiq is a semi-cream product with gelatine. The 30-second clips show how quickly and easily a dish can be conjured up with the Emmi product. Zack - and the lime mousse or salmon fish are ready. Two further recipe videos have also been produced and will surprise viewers with new cooking ideas in the fall.

The recipe videos aim to raise awareness of Qimiq and demonstrate its versatility for consumers. The clips are shown on online TV channels and on Emmitubes, the milk processor's YouTube channel. An advertising campaign designed by the A4 agency accompanies the recipe videos in print, while online banners are linked directly to the recipe. A4 has already realized the redesign of the packaging, on-pack promotions and collection promos with online links for Emmi's Qimiq.

Werbewoche: Rivella has completely revamped its brand identity - together with your San Francisco-based design agency Fuseproject. Why were you exactly the right person for the new brand design?
Yves Béhar: We started working together two years ago. When I got a call for this project, I was honestly very surprised. But working with Rivella made perfect sense to me because they wanted a new perspective. Having grown up in Lausanne and having drunk Rivella myself as a teenager, I understood the meaning behind this modernization very well. I also knew exactly how we could transform the brand identity into something unique.

You drank Rivella yourself as a teenager. What image did you have of the brand back then?
Yves Béhar: Rivella brings back memories of being outdoors and doing sports - such as skiing in Villars as a child and running the Morat-Fribourg as a teenager. That definitely played a role in the design process.

What fascinates you about the Rivella brand today?
Yves Béhar: Rivella has deep roots in Swiss culture. The brand reflects the Swiss. People in Switzerland have almost patriotic feelings towards the company. Rivella has the red and white color palette of the Swiss flag, drawing on the themes of mountains and the outdoors - these qualities are part of the new identity, but in an abstract way, rather than a literal, direct representation.

How did the collaboration for the Rivella appearance work out?
Yves Béhar: I think Rivella is a very authentic company and authentically Swiss. Both the brand and the design work that came out of the collaboration are true for both the brand and the customers. And it seems to make people quite curious about Rivella's future! From that point of view, I would consider the whole thing a success.

What opportunities do you generally see for modernizing a brand? Where are the risks?
Yves Béhar: There are many risks involved in such a process. For example, there is a risk of negating people's emotional connection with the brand. Modernizing a brand also means identifying where the brand is going, but it also means knowing where it came from. The perfect balance is a visual design that feels right, that feels the same as before - but shows the brand in a contemporary way.

Why did you decide to design the brand identity for Rivella instead of designing a new gadget?
Yves Béhar: Fortunately, it wasn't a question of either or. Ultimately, the approach to designing an iconic beverage is the same as for new technology - it's about telling a story about why this product exists. Then it's about creating a visual and physical experience that clearly personalizes that story.

Which projects do you take on with Fuseproject?
Yves Béhar: We are a multidisciplinary studio. We do branding for established companies such as Nivea and Paypal, but also design products in technology, furniture and consumer products. At the same time, we design digital experiences along the brand and its products. We also do a lot of development work, be it non-profit projects such as the One Laptop per Child project or VerBien in Mexico, the largest distributor of glasses for schoolchildren in the world. We have also supported new businesses whose products have benefited young women in Kenya, Uganda and Rwanda. The studio is now expanding to support start-ups in Asia.

Digital experiences, development work, new technologies - where is branding heading in general?
Yves Béhar: We are in an interesting time for branding, now more than ever. People are in a much more personal and direct dialog with the brand. Whereas brands used to justify their image through advertising, the relationship is based on direct experience with the product, apps and social media. I think that's a great thing. Brands can now get immediate and direct feedback from their customers - they need to be much more transparent and accountable for this kind of customer relationship in a way that's never been done before. This means brands are more accountable for their designs. Design has become more important as a direct touch point - and that's a good thing!

What new branding opportunities do you see in digital?
Yves Béhar: The more brands innovate in the digital space, the more opportunities they have to create an iconic brand experience. It's about being unique, having your own angle and working towards it. I could see us seeing more exceptional digital brand experiences soon. Creativity and originality is back on top!

Swiss cross reinterpreted

Andrys Aardema, Head of Marketing at Rivella, talks about the relaunch of the Rivella brand and the new focus.

Werbewoche: What is the main focus of Rivella's new image?
Andrys Aardema: We didn't want to be reduced to rural folklore in the mountains. Rather, the new Rivella should embody modern and diverse Switzerland with all its facets. It is essential to expand our target group and build a stronger bond with young consumers. In the future, they should be proud to hold a Rivella in their hands when they are with friends.

How is the repositioning of the Rivella brand reflected?
Andrys Aardema: Rivella is the unique ≪Gutfuhl≫ taste of active Switzerland. We stand for an active and optimistic life like no other brand in the category. Sportiness is an integral part of our brand DNA. However, we want to interpret activity more broadly and encourage creative creation. This strong attitude is also expressed in our new communication campaign.

Why Yves Béhar?
Andrys Aardema: There are three important reasons why we took this big step together with Yves Behar. Firstly, Yves and his team understand how to fuse graphic and industrial design in a unique way like no other. Secondly, Fuseproject is a very progressive design studio that has a lot of experience when it comes to transforming traditional brands into the future. Nivea is an excellent example of this. And last but not least, Rivella is part of Swiss culture and Yves still knows this heritage from his childhood in Lausanne.

How is Rivella implementing the new era in concrete terms?
Andrys Aardema: We rely on Rivella's unique color combination with the brown bottle and the white and red label. To create an iconic design, you have to reduce: So today you no longer see a sun, mountains or Swiss cross on the label. However, the new Rivella logo itself is a modern interpretation of the Swiss cross, inspired by the sharp edges of our mountains. These are also expressed in the texture of the bottle, which forms an integrated unit with the contour die-cut label. On the production side, this means that each label is precisely aligned with the texture on the bottle, for which we had to procure special machines.

Interviews: Ursina Maurer
 

Nicole Merkel has a broad know-how in the ICT, transport & logistics and energy sectors. Before joining the agency, she worked as a PR and communications specialist for national and international companies in the telecommunications, transport and energy industries. She was responsible for internal and external communications and managed projects in the areas of online and crisis communications. Nicole Merkel is a certified PR consultant (DAPR) and has over 15 years of professional experience in the field of communications and PR.

The company announced on Monday that turnover last year reached almost 64 million Swiss francs and the number of employees exceeded 400 for the first time. According to the press release, all four companies in the group contributed to the growth in turnover. These are Stämpfli Verlag AG, Stämpfli AG, the Polish communications agency of the Stämpfli Group and the new Stämpfli GmbH Bregenz. This company, which currently has 18 employees, was taken over by the Stämpfli Group last June. It specializes in product information management solutions. The other company, which joined the Stämpfli Group last year, is Ziegler Digital, the digital printing division of the former Ziegler Druck AG in Winterthur. With sales of just under 64 million Swiss francs last year, the Stämpflig Group has returned to the sales level of the 2013 financial year. In the 2014 financial year, the company suffered a 6 percent drop in turnover to just under 60 million francs. The Stämpfli Group does not disclose profit or loss figures in the press release. (SDA)

This means that "the best of consulting and agency" is now also being combined in the executive suite, according to a statement. PWC's Experience Center offers companies solutions for their digital transformation, from innovation and strategy to "tangible" realization. "When it comes to digital transformation, we see great potential for Swiss companies. With the Experience Center, we are uniquely positioned to deliver value to our clients with advice and action on today's dominant challenges," says original architect Wanja Bont. In 2005, he was already part of PWC Switzerland and led the consulting for the industry sector "Technology, Information, Communication, Entertainment & Media" until 2013.

Bont then further expanded his expertise as Head of Digital at the international MCH Group. He was primarily responsible for the development and implementation of the digital business and for the digital transformation of the leading live marketing company. With Wanja Bont, the Experience Center is now reinforcing its approach of "the best of consultancy and agency" at management level too.

The Zürcher Verkehrsverbund (ZVV) is the supreme transport authority in the canton of Zurich and unites more than 50 transport companies under one roof, which together transport more than 620 million passengers annually. In its mission to Website According to the press release, the focus was on reliability and quality - the cornerstones of the alliance.

Vaudeville Studios prevailed over the other competitors in a competition with an innovative panorama design. A brand is presented that has never existed before: Original Gotthard rock was printed on for the production. From 12 May 2016, the special stamps will also be available at all larger post offices.

Responsible at Post CH: Sebastian Ingold (Product Manager Stamps and Philately). Responsible at Vaudeville Studios: Martin Brunner, Beni Morard, Roger Zürcher

Whether it's DIY, gardening, handicrafts or painting - many things work better hand in hand and are also more fun. Switzerland's first DIY store has been the starting point for many a home and garden project for over 50 years now. Anyone who wants to do it themselves will not be left alone here.

Under the motto "It's better together", Do it + Garden Migros will be advertising across all channels in the future. An animation illustrates the teamwork. The newly realized imagery shows families, neighbors and friends working together.

Responsible at Migros Cooperative Federation, Do it + Garden: Anke Schramm (Head of Communications), Christine Leuenberger (Project Manager), Fabienne Frauenfelder (Junior Project Manager). Responsible at Leo Burnett: Lukas Tauss, Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Charlotte Gut, Emmanuelle Masset, Corinne Amsler (consulting), Erasmo Palomba (art buying), Ultra Images (animation), Simon Opladen (photography), Lorenz Wahl (image editing).

As in the two previous years, Migros is at the top of the 52 companies surveyed on all three dimensions, but has a particularly large lead in terms of emotional evaluation.

Rising star of the year is Actelion

Pharmaceutical company Actelion significantly improved its reputation, gaining 13 ranks. Andrew C. Weiss, Head Investor Relations and Corporate Communications, was very pleased with the award as Rising Star of the Year for Actelion and emphasized that it was the team effort that left a lasting impression on the public.

Lindt & Sprüngli in second place, Coop catching up

As in 2015, Lindt & Sprüngli came in second, while Coop made it onto the podium for the first time. Geberit, Swatch, Raiffeisenbank, Emmi and Swisscom also maintained their status as top 10 companies in the ranking. Swiss International Airlines and SBB are no longer among the ten companies with the strongest reputations. 

Most sustainable company

On the occasion of the GfK Business Reflector's tenth anniversary this year, special attention was paid to the topic of sustainability. In her presentation, Cornelia Diethelm, Head of Sustainability & Issue Management at the Federation of Migros Cooperatives, used the example of Migros to explain why a focus on values also pays off economically. She emphasized that anchoring a sense of responsibility as a value in Migros' culture and strategy was the key to the company's third consecutive top ranking. 

To mark the launch of the global #actofhumanity initiative, Unicef is asking Syrian refugee children to talk about their experiences. For example, seven-year-old Malak, who crossed the Mediterranean in a leaky refugee boat, or 13-year-old Mustafa, who had to leave his home alone and leave even his cuddly toys behind when he fled. With its (initially harmless) "Unfairy Tales", the aid organization makes it clear that such stories are actually far too brutal for children. (sis)

For more than 85 years, Schaffhauser Magazin has been dedicated to current affairs in the Schaffhausen region, capturing what is important beyond the day. The magazine, which appears four times a year and is published by Schaffhauser Magazin, a subsidiary of the media company Meier + Cie Schaffhausen, has now been given a new look.

One focus topic each

The content of the Schaffhausen magazine has also been revised: Current topics from society and culture are given more weight. In-depth reports highlight one main topic at a time and provide insights into life in today's Schaffhausen. With the upcoming Edition "In the hospital for example, the magazine's editorial team takes a look behind the scenes at Schaffhausen Cantonal Hospital and documents everyday life at the hospital from different perspectives.

Now also appears as a supplement to the Schaffhauser Nachrichten newspaper

The form of distribution is also new: The magazine will be published for the first time on Tuesday, April 5, 2016 in a print run of 22,500 copies as a supplement to the Schaffhauser Nachrichten, thus reaching a significantly increased readership. The magazine will also continue to be available separately by subscription or as a single issue from newsstands and bookstores.
 

Because effective communication in the digital age is increasingly created by an interdisciplinary team of specialists, the name Equipe was chosen, according to the press release. By moving into the newly designed office in Zurich's Kreis 5, Equipe is sending a clear signal for the future. The new working atmosphere creates plenty of space for creative exchange and takes the team concept into account.

CEO Matthias Adolf on the new starting position: "Our team is the key to success. And the digital transformation is the breeding ground for never-before-seen innovations in advertising. Equipe stands for both."

Equipe (formerly Serranetga) was founded in 2008 in a 3-room apartment in Zurich - with three notebooks, a flipchart and the knowledge that digital transformation would revolutionize the advertising industry. In the meantime, the agency has grown to 40 employees and helps well-known clients such as UBS, Samsung or Mobiliar to exploit the potential of the digital transformation.