Hofer Kommunikation develops HR campaign for Bernmobil
One of Bernmobil’s strategic objectives is to be recognized as an attractive employer in the Bern metropolitan area. This goal will be achieved through a broad-based campaign. At the same time, employees will be recruited for specific positions.
The HR campaign developed by Hofer Kommunikation presents the advantages of a job at Bernmobil in an entertaining way. It does not show scenes from professional life, but from leisure time. After all, the campaign is aimed at younger people who are active in their leisure and professional lives. Hence the core message that as an employee at Bernmobil, you have enough time for family, friends and hobbies in addition to work. Among other things, the ambiguous headlines arouse curiosity about the possibility of a "desired duty schedule" for employees in the driving service.
The HR campaign is made up of the following measures: Web videos, augmented reality videos, posters, hanging boxes, banners, eBoards, advertisements and a radio spot.
Responsible at Bernmobil: Monika Scheiwiller and Monika Ryf (Marketing Communications); Hans-Peter Klaus (Divisional Manager). Responsible at Hofer Communication: Reto Steiner, Daniel Scheuzger and Mike Krüll. Photography and filming: Jonathan Heyer. Production radio spot: Promoton, Bobby Gertsch.
