Mobile offerings continue to be on the rise in Switzerland
The use of mobile sites and apps continues to grow. In both German-speaking Switzerland and Suisse romande, around four out of ten online users use the 20 Minuten mobile site at least once a month.
In both language regions, the iOs and Android apps from SBB and 20 Minuten also saw a significant increase in usage. The data from the Net-Metrix Profile 2017-2 online currency study published on Tuesday includes the reach and target group data of 114 Swiss websites and networks as well as 62 mobile sites, iOS and Android apps.
Top 5 mobile sites and apps in German-speaking Switzerland
All five top mobile sites achieve higher reach compared to Net-Metrix-Profile 2017-1. The mobile sites of 20min.ch - D-CH and Blick Online are each used by more than 1.4 million online users per month. Among the top apps, the universal apps from Sbb.ch and both phone apps from 20min - D-CH gained significantly in reach and users.
Top 5 mobile sites and apps in Suisse romande
The French-language mobile site of 20min.ch gained 8.2 percentage points more users compared to the previous wave and ranked first in Suisse romande with a reach of 41.5%, followed by Tribune de Genève, which also gained significant users (+5.3 pp, 24.4% reach). The five apps with the highest reach are dominated by 20min - W-CH and Sbb.ch (iOS and Android apps), which each reach over 100,000 unique users per month.
