PR frustration: too few employees, too many tasks
Too many tasks for too few employees: This is by far the biggest source of frustration in German press offices. More than 480 press office employees took part in a survey.
According to the survey, 40 percent of respondents say that they are no longer able to cope satisfactorily with the abundance of tasks. In second place: almost a third (29 percent) are frustrated by the fact that their successes cannot be clearly measured. A lack of appreciation for their work also causes dissatisfaction in everyday PR work. Almost a quarter of respondents (23%) complain that PR is not taken seriously by top management (third place). This is closely followed by the statement that the budget is not enough (21 percent).
By contrast, there is comparatively little dissatisfaction with salary. Only just under one in five (18 percent) feel poorly paid. The assessment of personal development in the workplace is even more positive. Here, only ten percent of PR employees see no prospects in their company and only seven percent criticize the rigid hierarchies.
Source: Social Media Trendmonitor 2015
The Social Media Trendmonitor is an online survey conducted jointly by the DPA subsidiary News Aktuell and Faktenkontor. The two companies regularly examine current trends and developments in the communications industry. Data basis: 488 employees of press offices Method: Online survey, multiple answers possible. Survey period: 1st quarter of 2015. Initiators of the survey: Newsaktuell.de; Faktenkontor.de
