The most popular online advertising providers in 2014
D.Core surveyed online and marketing decision-makers, as well as representatives from advertisers and media agencies, about their satisfaction with online marketers, publishers, and ad networks.
The 2014 Customer Satisfaction Study presents customers’ perspectives on individual advertising providers in the Swiss market. Based on the study, advertising providers gain an overview of how their services are perceived by customers and can use these insights to improve their range of services or to better communicate services and unique selling points that are not effectively positioned in the minds of customers.
In addition to overall satisfaction, detailed questions were asked for each advertising provider regarding integration and delivery, tracking and reporting, the likability and competence of contact persons, and innovation in online advertising formats, etc. The study thus once again provides a benchmark for Swiss online advertising providers and offers marketers and publishers concrete starting points for improving their services and offerings for agencies and advertisers. In total, 23 marketers, publishers, and ad networks were evaluated in over 130 interviews—conducted both by phone and online—between February and April 2014.
Results from the 2014 Customer Satisfaction Survey are available for the following advertising providers:
As was the case last year, the Adwebster advertising network took first place in the overall rankings, making it the most popular online advertising provider of 2014 as voted by customers. Second and third place go to NZZ Netz, the online marketing arm of the NZZ Group, and Adello, the up-and-coming Swiss mobile network. NZZ Netz thus takes first place in the «Top Marketers/Publishers» category.
Overall Satisfaction Compared to the Competition
Question: How would you rate the following marketers/agents and publishers in general and overall? Please rate your opinion on a scale from 1 = «very good» to 10 = «very poor.».
Top Advertising Executives
Question: How would you rate the following marketers/agents and publishers in general and overall? Please rate your opinion on a scale from 1 = «very good» to 10 = «very poor.».
Top Advertising Network
Question: How would you rate the following marketers/agents and publishers in general and overall? Please rate your opinion on a scale from 1 = «very good» to 10 = «very poor.».
Direct quotes:
About the study
In 2014, a total of 23 online advertising providers were included in the study. This means the study provides significantly broader market coverage than in the previous year, when only 17 advertisers were included. You can find all the details about the methodology, the respondents, and the other questions covered in the Summary of the Study (PDF). The results can be presented for each provider in a personalized analysis covering all recorded criteria, including an interpretation and a benchmark against the average value of 2,400 francs or 1,900 francs For "Werbewoche" subscribers, at D.Core Switzerland be acquired.
