Last but not least: Thick A-mail

It is well known that Swiss Post has the customer's best interests at heart. For example, the post offices (which have not been rationalized) are constantly being expanded into small supermarkets and stationery shops. A pleasure, because by the time you have examined all the chocolate bars, novels and cell phones, the waiting time is usually already over.

The fact that Swiss Post is serious about unselfish charity can also be seen on the letterboxes. The company gives profound advice there: "Tip: Send your items as A Mail! This shows that the recipient is important to you and ensures greater attention". These are really good A Mail arguments: impressively demonstrated appreciation for just 15 centimes extra - a fair deal for everyone involved.

In the past, people tried to force the lucrative A Mail on customers by emphasizing at the counters how unpredictable the delivery time of the lame B Mail was. If it doesn't arrive tomorrow, it might arrive the day after tomorrow - unless it's Saturday. Without haste or guarantee. And just don't complain afterwards if there are any problems. Message: B Mail ends up in a box labeled "No hurry - stingy customer - take care of it when you get the chance". The successor to the former standardized stamp is A Mail. 15 centimes is simply no longer enough to make a real difference in class, turning B Mail into a token exercise.

Fortunately, those days are over. Now the focus is on people. Chocolate bars, electronics and advice for life. But the new charity can bear even sweeter fruit. For example, Swiss Post offers the amazing and innovative service "Swiss Post Box" is available. The digital letterbox allows you to view your letter post via a mobile device. If necessary, Swiss Post opens important letters and scans them. Or forwards them to a specific address. Unnecessary junk can be handed over to the wastepaper basket on the spot (for example, envelopes franked with 85 centimes, signaling pure contempt).

Thomas Häusermann