Use of electronic media constant - clear increase in online activities and Internet TV

Across all target groups, the last European Football Championship only had a moderate impact on electronic media usage. Television consumption fell by 1.2 percentage points, online reading of newspapers and magazines remained constant and only radio increased slightly by 3 percentage points. However, the trends from previous surveys were confirmed in the social media sector. There was a marked increase in activity of over 5 percentage points to 71.8% among 18 to 39-year-olds compared to the comparative measurement before the start of the 2012 European Championship. Search engines were even used 10 percentage points more than in the comparative period and by over 80% of all web-active people. However, the European Football Championship had no influence on popular online gaming or shopping. This is in stark contrast to the use of Internet television, where the European Championship had a significant impact. Internet TV channel Wilmaa recorded growth of 2.3 percentage points to 31.1%, while competitor Zattoo even increased by 20.2 percentage points to 47.5% in the same period.

- Across all target groups, the last European Football Championship had only a moderate impact on electronic media use.
- TV consumption only decreased by 1.2 percentage points compared to the measurement before the European Football Championship.
- Radio still managed to gain almost 3 percentage points.
- Online reading of newspapers and magazines remains virtually unchanged at around 47%.

- Social media showed a marked increase of 5 percentage points during the European Football Championship compared to the first comparative measurement before the European Championship.
- Search engines are even used 10 percentage points more than before.
- In contrast, the European Football Championship had no impact on the use of online games, which amounted to around 25%.
- The same can be said of online shopping with around 17%.