Swiss Post buys Irish software company
Swiss Post is acquiring the Irish software company FMC Insights, which specializes in IT-based marketing solutions for customer loyalty programs.
The parties have agreed not to disclose the purchase price, Swiss Post said in a statement Thursday. The management of customer relationships is of great importance for companies in a highly competitive market, it added. Swiss Post Solutions offers companies bonus programs, loyalty cards, coupons and competitions to turn occasional shoppers into loyal customers, it said. All customer relationships would be managed, evaluated and fed back into the sales process via a central system. The acquisition would enable Swiss Post to expand its service offerings for business customers.
SPS operates in 15 countries at the interface between physical and electronic services. The unit offers business customers solutions in the areas of corporate information management, customer interaction management, and e-postal services.
