Self is the bookbinder

Since November 2010, around 150 advisors in the sales force and around 150 sales support employees at Post- Finance have been creating their documentation for business customer visits "on demand". They can personalize each brochure and tailor the content to the business customer. They are delivered within two working days of ordering. For this innovation, the advertising agency In Flagranti, together with the prepress and application developer NC AG and the bookbindery Burkhardt, received the Swiss Post award for the most innovative supplier in 2011. PostFinance advisors use a reader-friendly ordering tool to compile brochures individually with just a few mouse clicks. They can select from around 50 different documents those that are tailored to the customer's concerns and situation. They can also address the customer personally and specify their customer advisor. With this solution, PostFinance is setting several benchmarks in Switzerland: optimized sales process, customer proximity, delivery within two days, high-quality bound brochure. The tool can also be expanded for mobile use on smartphones or notepads. pan