From the heart of Switzerland
After many years without traditional advertising, Sbrinz is going on the offensive. Wapico has developed a campaign that can be rolled out across a wide variety of media. At the heart of the campaign are three humorous videos.
Sbrinz has not done much traditional advertising in the last ten years. Concentration was the order of the day. And concentration meant tasting: at the POS, at numerous slow-ups and in many places throughout Switzerland. In 2011, however, Sbrinz wants to go broader. To this end, Wapico has created a concept from which numerous measures can be derived.
A true Brienz native
The collaboration between Sbrinz and Wapico began last fall. Sbrinz commissioned the Bern-based advertising and communications agency to develop a long-term concept. Until now, it was "only thanks to the conviction, tenacity and consistency of Managing Director Markus Baumann that the Sbrinz brand has retained its reputation and the cheese itself its quality". After all, the quality of this Central Swiss cheese has always been top notch - whether it's cut into small pieces, sliced into rolls or finely grated. Wapico has therefore developed a product-focused campaign in line with the motto "the product is the hero". Sbrinz-Möckli and Sbrinz rolls are staged and packaged in humorous or funny-tragic stories. The result is three TV commercials, numerous posters and lots of occasional advertisements to accompany the tastings. The 15-second spots will appear in three waves in 2011, on all Swiss channels and on private stations relevant to the target group. The "aperitif", "summer" and "wrestler" subjects will be mixed, with wrestling fans (yes, it's a real Brienz!) getting their money's worth more around the sports broadcasts. pan
