"Success": the new key word in Kantonalbank advertising
The SFLB's cantonal bank commercials, featuring children earning their first money, are being replaced after six years by the new «Success» campaign.
From now on, the joint umbrella communication of the cantonal banks will take on an additional dimension: the competence, in particular the investment competence, of the cantonal bank and its employees is to be placed center stage. Accordingly, the existing advertising concept will be replaced by a new one: the "Success" campaign. It is based on the idea that success is something different for everyone.
The new TV commercials form the basis of the image campaign. The TV commercials consist of self-contained short sequences. Different people make a statement about what success means to them personally: for example, an artist, the managing director of a weaving mill, a retired woman or a couple going on a long journey. Finally, a Kantonalbank employee comments: "For us at Kantonalbank, success is a satisfied customer. And because success is different for every customer, the best investment advice is personalized."
The various success statements, investment expertise and the promise "Growing together." also play a central role in print. Image motifs from the TV commercials and text satellites were created, i.e. ad combinations with different success statements and a resolution ad.
Responsible at the ASCB: Elisabeth Bürgin (Head of Marketing Communications), Miriam Gramelsbacher (Marketing Communications employee). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Simon Staub (AD), Peter Brönnimann (text), Andy Stäheli, Nino Zuberbühler (consulting), Suzana Kovacevic (art buying); film production: Martin Haerlin (director), Pumpkin Film Zurich; photography: Vera Hartmann.
The new TV commercials form the basis of the image campaign. The TV commercials consist of self-contained short sequences. Different people make a statement about what success means to them personally: for example, an artist, the managing director of a weaving mill, a retired woman or a couple going on a long journey. Finally, a Kantonalbank employee comments: "For us at Kantonalbank, success is a satisfied customer. And because success is different for every customer, the best investment advice is personalized."
The various success statements, investment expertise and the promise "Growing together." also play a central role in print. Image motifs from the TV commercials and text satellites were created, i.e. ad combinations with different success statements and a resolution ad.
Responsible at the ASCB: Elisabeth Bürgin (Head of Marketing Communications), Miriam Gramelsbacher (Marketing Communications employee). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Simon Staub (AD), Peter Brönnimann (text), Andy Stäheli, Nino Zuberbühler (consulting), Suzana Kovacevic (art buying); film production: Martin Haerlin (director), Pumpkin Film Zurich; photography: Vera Hartmann.
Success is... from SFLB on Vimeo.
