McDonalds Switzerland, SF and Swisscom rely on Goldbach Interactive for monitoring
Migros has been using Goldbach Interactive's social media monitoring services since the beginning of the year: Now, three more major Swiss brands—McDonald's, Swiss Television, and Swisscom—have been added to the monitoring portfolio.
Companies want to know what is being said about their products and brands on the social web. Monitoring serves both as a tool for market analysis and for dialog with customers.
Following an extensive evaluation, all four companies opted for the Sysomos Heartbeat tool recommended by Goldbach Interactive, as detailed in a press release issued on Thursday. As an official agency partner of Sysomos, Goldbach Interactive works closely with the software manufacturer and influences the further development of the tool. At the same time, Goldbach Interactive also distributes other social media monitoring tools such as Radian6, depending on customer requirements. Goldbach Interactive also produces social media monitoring reports such as brand or market analyses and develops social media strategies for companies.
Following an extensive evaluation, all four companies opted for the Sysomos Heartbeat tool recommended by Goldbach Interactive, as detailed in a press release issued on Thursday. As an official agency partner of Sysomos, Goldbach Interactive works closely with the software manufacturer and influences the further development of the tool. At the same time, Goldbach Interactive also distributes other social media monitoring tools such as Radian6, depending on customer requirements. Goldbach Interactive also produces social media monitoring reports such as brand or market analyses and develops social media strategies for companies.
