A weak advertising October
The previous strong upward trend nearly came to a halt due to a decline in job postings
Previous marked upward trend came to a virtual standstill as a result of fewer job adsBy Daniel Schifferle The boom in job ads took a break in October. As a result, overall ad growth also dropped to virtually zero.
With an increase of only 0.1 points, the Publicitas index of advertising expenditure in the daily press recorded the smallest increase ever this year in October. Publicitas sees the main reason for this "autumn break" in the absence of national elections, which had brought with them a large number of political advertisements in 1999. This absence, which was difficult to compensate for, even led to a decline in occasional advertising of around thirty percent.
The advertising statistics of the Swiss Press Association and the VSW blame another reason for the low growth in October: job advertisements, which would have increased by only 14.1 percent. A record low within the last three years, which had only been worse last June.
Overall result in the job market remains high
Nevertheless, this year's overall result for job ads remains high, with cumulative growth since the start of the year still at an outstanding 31.3 percent. The biggest winner here is Ticino, where the volume of jobs has increased significantly more than in the other two language regions this year.
The VSW statistics also show an unfavorable development for commercial advertisements in October. Overall, Swiss newspapers suffered a loss of 7.1 percent compared with the same month last year. The only exception was Ticino. There, an upward trend (+3.2 percent) was also noted in October. However, the divers were all the more massive in both German-speaking Switzerland (-8.3 percent) and French-speaking Switzerland (-7.1 percent).
Among the newspapers, only the weekly titles were spared the general downward trend in October. With 12.8 percent more advertisements published, they even achieved proud growth, which was particularly striking in French-speaking Switzerland (+22.8 percent) and Ticino (+34.1 percent).
The second exception is magazines, which saved the overall print media result from a total crash in October. On a national average, they increased by 2.8 percent. However, the Ticino magazine market did not benefit from the growth and even lost 11.8 percent.
With an increase of only 0.1 points, the Publicitas index of advertising expenditure in the daily press recorded the smallest increase ever this year in October. Publicitas sees the main reason for this "autumn break" in the absence of national elections, which had brought with them a large number of political advertisements in 1999. This absence, which was difficult to compensate for, even led to a decline in occasional advertising of around thirty percent.
The advertising statistics of the Swiss Press Association and the VSW blame another reason for the low growth in October: job advertisements, which would have increased by only 14.1 percent. A record low within the last three years, which had only been worse last June.
Overall result in the job market remains high
Nevertheless, this year's overall result for job ads remains high, with cumulative growth since the start of the year still at an outstanding 31.3 percent. The biggest winner here is Ticino, where the volume of jobs has increased significantly more than in the other two language regions this year.
The VSW statistics also show an unfavorable development for commercial advertisements in October. Overall, Swiss newspapers suffered a loss of 7.1 percent compared with the same month last year. The only exception was Ticino. There, an upward trend (+3.2 percent) was also noted in October. However, the divers were all the more massive in both German-speaking Switzerland (-8.3 percent) and French-speaking Switzerland (-7.1 percent).
Among the newspapers, only the weekly titles were spared the general downward trend in October. With 12.8 percent more advertisements published, they even achieved proud growth, which was particularly striking in French-speaking Switzerland (+22.8 percent) and Ticino (+34.1 percent).
The second exception is magazines, which saved the overall print media result from a total crash in October. On a national average, they increased by 2.8 percent. However, the Ticino magazine market did not benefit from the growth and even lost 11.8 percent.
