All the best also advertises from above at night
SkyBus is introducing the satellite-controlled Banner Zeppelin and aims to usher in a golden age for aerial advertising
SkyBus introduces the satellite-guided banner blimp and aims to bring heavenly times to aerial advertisingAdvertising with airships has not been a straightforward affair in Switzerland until now. It is not only topographical features that limit the use of flying "advertising cigars". Despite their proven effectiveness, they have never taken off in terms of popularity among advertisers because most major cities are located within controlled airspace around airports. However, this is where the reach is known to be greatest. But aerial advertising with manned zeppelins is only possible with the complicated approval of the relevant air traffic control. In addition, restrictive noise protection and safety regulations make their take-offs relatively expensive. The Schneising-based company SkyBus AG is now aiming to close this gap with its latest offspring. At its Airship Day at the end of June, the Aargau-based airship shipping company not only presented its entire fleet, from manned large airships and tethered airships to remote-controlled indoor zeppelins, but also Switzerland's first satellite-controlled airship: the new 15-metre-long and 4-metre-high SkyBus 15AF.
The designers conceived it as a model aircraft that is approved by the Federal Office of Civil Aviation (Bazl) in a special category. The SkyBus 15AF with an advertising space of 70 square meters can be controlled via a computer-aided navigation system with GSM radio, cover distances of up to 250 kilometers or fly for up to five hours without a maintenance break.
The eye-catcher is likely to be more effective at night because the airship, which according to the manufacturer can also withstand strong winds, can be illuminated from the inside. With Compaq as a launching customer, a well-known advertiser has come on board. "We are negotiating with other customers," says Managing Director Claudia Grossmann.
Based on the success stories from the USA and the UK, Grossmann is convinced that heavenly times are ahead for aerial advertising in Switzerland too. "People's enthusiasm is difficult to justify rationally. However, it can be perfectly channeled for brand advertising," says Grossmann. Luca Aloisi
The designers conceived it as a model aircraft that is approved by the Federal Office of Civil Aviation (Bazl) in a special category. The SkyBus 15AF with an advertising space of 70 square meters can be controlled via a computer-aided navigation system with GSM radio, cover distances of up to 250 kilometers or fly for up to five hours without a maintenance break.
The eye-catcher is likely to be more effective at night because the airship, which according to the manufacturer can also withstand strong winds, can be illuminated from the inside. With Compaq as a launching customer, a well-known advertiser has come on board. "We are negotiating with other customers," says Managing Director Claudia Grossmann.
Based on the success stories from the USA and the UK, Grossmann is convinced that heavenly times are ahead for aerial advertising in Switzerland too. "People's enthusiasm is difficult to justify rationally. However, it can be perfectly channeled for brand advertising," says Grossmann. Luca Aloisi
