Patrick Spahr aka Patman
Chair of the Electronic Publishing Jury
Jury President Electronic PublishingHow do you assess the standard in your category?Patman: The standard was sobering. Just five out of 38 entries were awarded bronze, and that's about it. There was a lack of real innovation. There were very few real surprises, which then lose substance again in depth. As a technological trend, it was noticeable that over 50 percent of the websites were produced entirely with Flash. Unfortunately, however, in most cases this technology was applied too clumsily and too conventionally. Always the same classic effects that aroused boredom rather than emotions. Websites that applied Flash only selectively as a means to an end usually had the greater variety. But overall, the level can still improve a lot. There are many talented people in Switzerland who can compete internationally. An end to the crisis is in sight, and I think that with the upswing, the industry will also be revitalized.
Your conclusion after 26 years of ADC: Has the standard of the submitted work increased, remained the same, or deteriorated?
Patman: ADC doesn't make advertising better, but it does distinguish good advertising and thus sets a benchmark.
Can newcomers be spotted, or did the ADC habitués win once again?
Patman: On the whole, not much has changed. The big fish shared the top, and a few small familiar fish mixed in.
Your conclusion after 26 years of ADC: Has the standard of the submitted work increased, remained the same, or deteriorated?
Patman: ADC doesn't make advertising better, but it does distinguish good advertising and thus sets a benchmark.
Can newcomers be spotted, or did the ADC habitués win once again?
Patman: On the whole, not much has changed. The big fish shared the top, and a few small familiar fish mixed in.
