Migros has got it

Shopping Publicis transforms Migros shopping bags into ambassadors for inner valuesThe shopping bag as an advertising medium has a long tradition at Migros. So it's only natural that for once the medium itself should become the message of a new campaign. The main idea was conceived by Publicis and the two CDs Ralf Kostgeld and Jean Etienne Aebi, and Migros uses new subjects to show how shopping bags can be transformed. On the subject of "more money", an oversized and bulging Migros bag symbolizes how much you can carry home from Migros for little money. The same theme is also communicated with an inverted bag with a piggy bank slot. To visualize how Migros products are always fresh, Publicis converted a shopping bag into a milking kettle and placed it directly under the udder of a cow. "Here in the store in four hours" is dramatized with a bag in the middle of a vegetable field. In the "Quality" section, an M-bag was provided with a multitude of stamps and test labels from various quality testing institutes.
The designs appear as F12 and F200 posters as well as in large format with 12 m2. Of course, the subjects can also be found in Migros stores, usually in the checkout area. The campaign will soon also appear on e-boards in train stations.
A different kind of piggy bank: Publicis shows that shopping at Migros pays off.
Andreas Panzeri