Advertising that goes all out
Theater Publicis has reinterpreted current events with a poster campaign for the Zurich Schauspielhaus.
currently has numerous posters throughout the city of Zurich. You can see
one representative of a group of people who are not represented in our society.
is generally regarded as incorruptible or at least hardly bargains with himself
lets. "Hardly let them deal with you": This paraphrase of her own idea
is a cheeky allusion by the agency Publicis to the unusual
strike that the technical staff of the Schauspielhaus recently
a "tangible theater" for the Zurich audience behind the scenes as well
as some members of the press have said. The new
wage negotiations have now been concluded, and other aspects of the
the Schauspielhaus is once again playing properly. All made up
However, the scars of the theatrical strike are far from being
everywhere.
Not a boring, but almost snare-inducing provocation
therefore from Publicis, now exactly this catharsis of a strike at the
holy peacock stage into a gag for a new campaign. Under
The tragically inspired play was directed by CD Markus Gut, but
winkingly alienated as a light comedy on the billboards
brought.
Not technicians or even star actors do it for half the price.
Financially upstanding companies were chosen for the campaign.
Figures such as a Catholic priest, a soldier, a
football referee, a prototypical politician and also a
Contract killer or a very distinctive representative of the light trade.
In the end, no random casting led to the photos. Who
looks more closely, recognizes behind the role of those who are actually there
their services for half price - albeit in a new sense.
Prize, actors from the Schauspielhaus Zürich. There will also be
the enlightening line: "For only 190 francs a year, the full
Program. Half-price tickets to the Schauspielhaus with the new Half-Fare travelcard
Zurich."
Mother Courage and her advertisers invite you to the Threepenny Opera. Or:
"The theater is a company that sells evening entertainment!",
could be Matthias Hartmann, director of the Zurich Schauspielhaus,
to quote loosely from Brecht.
Advertising designed in-house
The Zurich Schauspielhaus under the direction of Matthias Hartmann
has a large part of its advertising created in-house. The
Posters for the individual productions are as simple as
Former "playbills" designed with text and typesetting only. For the
The dramaturgy department is responsible for the more elaborately designed program booklet.
with its own graphic designers.
With a seating capacity of up to 1,300 seats and more than three
stages, the Schauspielhaus Zürich is the largest spoken theater in the
Switzerland. Since 2000, an average of approx. 130000
viewers attended the approximately 500 performances of the
Schauspielhaus. The ensemble produces 14 to 16
New productions. There are also revivals, monologues and readings,
Lectures, speeches, guest performances, matinees and more
Special events. Involved in the planning, creation and presentation of the
theater plays, there are almost 240 permanent employees.
employees involved.
Andreas Panzeri
