Ringier buys CRM package from DPV Direct

DPV Direct, the direct marketing service provider of Gruner + Jahr's German press distributor DPV, is supplying the Ringier publishing house with a comprehensive customer relationship management (CRM) package. According to DPV Direct, Ringier is investing in modern customer relationship management "to better exploit its customer potential". The CRM package of IT and services has been adapted to the special requirements of the Swiss market. The core components are a campaign management module and a data warehouse for mapping comprehensive direct marketing processes in the fields of campaign planning, management and control, active contact management, data mining and list broking. The collaboration between Ringier and the German company is set to run for several years, according to the press release.