TBS designs new customer magazine for Elektra Baselland

EBL (Genossenschaft Elektra Baselland) is making a clear new start with its new customer magazine. After the previous issues were mainly used as a marketing tool, the future magazine will increasingly show new facets of the company and serve as comprehensive annual information for customers, cooperative members and all interested parties. TBS Marken Partner conceived, designed and produced the magazine from scratch.

Focus on knowledge transfer and identification

The new concept is long-term and modular in terms of both content and form. It clearly defines the magazine's content structure, subject areas, sections and editorial containers. The relaunch should be clearly visible to customers, tangibly convey the brand values and create knowledge about energy. At the same time, the magazine serves as a platform for dialog with internal and external dialog groups and increasingly links to the website.

Regional roots with an international perspective

The new editorial concept brings EBL to life in all its diversity and shows the many different areas and unexpected sides of the company - from innovative technologies and pioneering business models to international acquisitions. Equally central is up-to-date knowledge on the topic of energy: trends and technologies are presented to readers in an appealing and understandable way.

The cooperative aspect will be emphasized more strongly in the future in order to further strengthen identification with EBL and clearly differentiate it from other energy suppliers. The regional character combined with the innovative and sustainable orientation creates a multi-layered arc of suspense. The magazine provides honest insights into the everyday lives of EBL employees and provides transparent information on current topics, projects and services.

New name underlines new start

The magazine was developed on the basis of the corporate design in several routes in order to sound out the visual character and coherent tonality for EBL's future content concept. The EBL values of responsibility, trust and change form the common thread for the new design: clearly structured, comprehensibly formulated and visually to the point in order to convey the content relating to change and innovation in a coherent and easily understandable way.

The new design concept is based on the existing corporate design and reduces it to the essentials. New illustrations create a playful approach to more complex knowledge topics, while infographics and authentic imagery present the topics in a vivid way. At the same time, a new name was chosen to underline the magazine's new start and editorial character. "Impuls" is ideally suited to the topic of energy, to EBL's sustainable vision - and to an inspiring customer magazine.

Full service from conception to production

TBS is also supporting EBL in the implementation and production of the magazine - from the layout of the content to new illustrations and infographics to the handling of production. In future, the magazine will be published once a year, alternating with the annual report, and will be sent to around 60,000 customers and cooperative members in EBL's network area. The first new edition comprised 24 pages - including folding posters for energy fans young and old - and was sent out in October 2025.