Guaranteed success included
The cooking magazine Betty Bossi plans to launch a cross-media lifestyle magazine next year—and it will feature advertising.
Cooking press Betty Bossi plans to launch a cross-media lifestyle magazine next year - with advertising.Betty Bossi is celebrating its 50th anniversary. The tried-and-tested recipes with guaranteed success, which allow even people with two left hands to reach top form in the kitchen, enjoy cult status in certain circles. Betty Bossi, the fictional character of a resourceful advertising copywriter in the mid-1950s, has long since become a considerable company and generates most of its sales with high-quality kitchen gadgets, from peelers and sauce ladles to apple corers. However, the coveted items that the company produces itself are reserved for subscribers to the Betty Bossi newspaper. The publishing house also produces the well-known cookbooks with the characteristic ring stitching. Ringier and Coop have held equal shares in the company for four years. From 2002, ready-made products under the Betty Bossi name also appeared on the shelves of major retailers, further increasing the brand's visibility. Until now, the company has mainly targeted the 30 to 50 age group. Now it wants to tap into new target groups and appeal to a younger audience.
Tapping into new target groupsDespite a circulation of almost 900,000 copies of the Betty Bossi newspaper - it is published ten times a year - the paper has so far remained closed to advertisers. The company is planning to launch a new cross-media magazine in print and online in the first half of 2007. "Advertisements are planned," confirms Head of Communications Ruth Bannwarth.
The publishing house is already looking for a manager to set up and run the project. "We want to tap into new target groups and also appeal to younger people who eat differently, for example with convenience food," says Bannwarth. She doesn't want to reveal any more yet, as planning is not due to start until November. The project is likely to be a lifestyle magazine. The publishing house already had plans in this direction in 2000 under the working title "Maison".
Betty Bossi was launched in 1956 as Betty Bossi-Post, a simple consumer magazine in German and French, comprising a single sheet. This was available free of charge in grocery stores. Over time, the range of topics covered by the magazine grew. Recipes for children, knitting instructions, dialect stories, crossword puzzles, budget planning and advice on parenting issues were added to the main topic of cooking. From 1966, eight issues per year were published by subscription, and from 1972, after a fundamental overhaul, the magazine mutated into a newspaper for modern cooking and housekeeping. In 1973, the first cookbook was published with a range of sure-fire recipes. Today, an average of three to four cookbooks are published each year. With www.bettybossi.ch, the company launched the first online cooking platform in 1998.
In 2001, Betty Bossi went on air with the cooking program "al dente" on Swiss television (SF 2). It is currently expanding into French-speaking Switzerland.
Popular recipes from 50 yearsJust in time for its 50th anniversary, Betty Bossi has compiled a collection of 370 popular and sure-fire recipes and bound them in the reliable "The big Betty Bossi cookbook" with the tried and tested spiral binding. On 472 pages and illustrated with 620 color pictures, even beginners can venture into the world of cooking and preparation - including handling kitchen utensils.
René Worni
Tapping into new target groupsDespite a circulation of almost 900,000 copies of the Betty Bossi newspaper - it is published ten times a year - the paper has so far remained closed to advertisers. The company is planning to launch a new cross-media magazine in print and online in the first half of 2007. "Advertisements are planned," confirms Head of Communications Ruth Bannwarth.
The publishing house is already looking for a manager to set up and run the project. "We want to tap into new target groups and also appeal to younger people who eat differently, for example with convenience food," says Bannwarth. She doesn't want to reveal any more yet, as planning is not due to start until November. The project is likely to be a lifestyle magazine. The publishing house already had plans in this direction in 2000 under the working title "Maison".
Betty Bossi was launched in 1956 as Betty Bossi-Post, a simple consumer magazine in German and French, comprising a single sheet. This was available free of charge in grocery stores. Over time, the range of topics covered by the magazine grew. Recipes for children, knitting instructions, dialect stories, crossword puzzles, budget planning and advice on parenting issues were added to the main topic of cooking. From 1966, eight issues per year were published by subscription, and from 1972, after a fundamental overhaul, the magazine mutated into a newspaper for modern cooking and housekeeping. In 1973, the first cookbook was published with a range of sure-fire recipes. Today, an average of three to four cookbooks are published each year. With www.bettybossi.ch, the company launched the first online cooking platform in 1998.
In 2001, Betty Bossi went on air with the cooking program "al dente" on Swiss television (SF 2). It is currently expanding into French-speaking Switzerland.
Popular recipes from 50 yearsJust in time for its 50th anniversary, Betty Bossi has compiled a collection of 370 popular and sure-fire recipes and bound them in the reliable "The big Betty Bossi cookbook" with the tried and tested spiral binding. On 472 pages and illustrated with 620 color pictures, even beginners can venture into the world of cooking and preparation - including handling kitchen utensils.
René Worni
