Jung von Matt Limmat and Mobiliar build bridges between generations
In its latest campaign with Jung von Matt Limmat, Mobiliar is building a bridge between the generations. The tagline for the current youth campaign, «Safe, no matter what happens,» fosters dialogue with young people and positions Mobiliar as a partner to the youth.
The claim of the current campaign "Safe, whatever comes" is tailored to the young target group and is intended to show that Mobiliar also understands and insures the special needs of young people.
The campaign is divided into several levels, with an important component being the "Gen Swap" social campaign: older Mobiliar employees immerse themselves in the world of young people together with young influencers and get to know the needs of Gen Z better. Each experience is illuminated from both sides.
"With this campaign, we are showing that we are also a reliable companion for young people on the threshold to adulthood and that we know their needs. We do this not least by listening to them carefully and taking them seriously," explains Sarah Pittet from Mobiliar.
The campaign uses a dynamic mix of two levels to appeal directly to young people via the visual world. The main subject shows Gen Z in authentic, everyday moments of their lives. The picture-within-a-picture shows a situation, a dream, a world in which they would prefer to be at the moment, thus creating a contrast to the real world.
The application starts with a positioning campaign characterized by a dynamic mix of above-the-line measures, performance and social campaigns. At the same time, "Gen Swap" is running with three experiences in German-speaking and French-speaking Switzerland, followed by a second wave in late summer.
Order: the furniture. Responsible Agency: Jung von Matt Limmat, Blish. External partners:inside: Sebahat Film + Foto (Production & Photo), Mediaschneider (Media), Nathistyle, Teodoranct (Creators).
