The oldest secret

Kosmetik TBWA/Zurich reveals the secret to younger skin for Beiersdorf. Following the successful launch of Nivea Visage DNAge facial care last fall, Nivea DNAge Zone Action is now expanding this product line. The TBWA/Zurich agency, which was awarded bronze at the Swiss Dialog Marketing Prize for last year's campaign, has once again been commissioned to adapt the campaign for the Swiss market. To accompany the international campaign, the Zurich-based agency has once again come up with its own high-impact creations above and below the line. The campaign kicks off with two powerful 20-second TV spots and two 10-second reminder spots. The print campaign starts with a double-sided "door" ad, behind which the specific product benefits are highlighted. In combination with the ad, the respective publications are wrapped in a DNAge-branded film. As BTL measures, there are also folding cards with a "little door" mechanism in Switzerland. Together with a product sample, these are intended to explain the complex concept of zone-specific cell renewal in an impressive way.  
The blue ball, which "got under the skin" of so many women and won an award at the Swiss Dialog Marketing Prize, is also being relaunched. This summer, the extremely successful sampling campaign with mini product, Leporello and lucky number will once again take consumers directly to the Internet, where they can win attractive prizes and receive additional product information.
 
Andreas Panzeri