"The Rhythm of Football" for the non-officials

 
Football With a firework of ideas, Goldbach Media also wants to offer non-official Uefa sponsors a Euro 08 platform. 
Although it's still quite a while until Euro 08 kicks off, preparations are in full swing. The advertising industry is organizing panel discussions and workshops everywhere until every last advertiser in this country is convinced of the importance of the big football festival, and this week the Goldbach Media Group also brought the industry together to present its special offer. Stefan Halter, head of Euro 08 activities at Goldbach Media, spent two 45-minute sessions presenting the match concept with which the electronic media marketer also wants to offer non-official Uefa sponsors an advertising opportunity. Three pearls have emerged which, according to Halter, have the potential to become highlights. Halter is convinced that the Euro 08 train has by no means left the station, even for non-official Uefa sponsors.
According to Halter, the number one pearl is a third public viewing concept. Since the World Cup in Germany at the latest, a major football event without these public parties is unthinkable. Similar to the UBS arenas, Goldbach Media offers advertisers the opportunity to showcase their brands at a total of 14 "provincial" locations. The marketer from Küsnacht was able to secure 7 of the 14 planned locations by contract. The big difference to the Uefa public viewings is that the brands can appear individually. This means, for example, that an Ikea Arena in Zug and a Swiss Arena in Baden could provide a festive atmosphere. According to the presentation, 1.9 million fans are expected at the planned locations.
The second gem presented by Stefan Halter is called WLAN City. During the football festival, wireless internet will be installed in the seven major German-speaking cities in Switzerland. Lucerne already has the first comprehensive WLAN city network in Switzerland, allowing wireless Internet access throughout the city. The specific marketing idea: with a special Internet card, which is handed out on arrival or with the purchase of a product, for example, fans can go online with laptops or cell phones. The brand would be showcased on the entry page.
The third pearl of the presentation is a radio concept whose name has not yet been decided, but will be communicated at the latest after the participating national teams have been announced. As Stefan Halter explained, the European Championship radio station sees itself as a temporary addition to the public stations and private broadcasters. For 30 days, the radio will report non-stop on the European Championships under the motto "The Rhythm of Football".
Christian Lüscher