New Kuoni campaign: travel agencies always know the answer
«What if…?» This question often comes up when traveling—and a travel agency knows the answer. Kuoni is now communicating this message through an in-house campaign.
As part of a new nationwide retail campaign, Kuoni is demonstrating how travel agencies provide their customers with advice and assistance far beyond booking advice. In short videos and with effective images from everyday vacation life, customers can see the added value a travel agency offers them - before, during and after their trip.
The focus is on the question, "What if...?" Because this can come up in very different situations: What if I suddenly need a little more legroom on the trip home because of a complaint? What if we're leaving, but the youngest's favorite stuffed animal is left behind in the hotel room? What if I want to propose to my sweetheart but haven't yet found the right place to pop the big question? Using three different visuals and videos, the campaign aims to show customers that the staff at the Kuoni travel agency always have an answer to such questions.
The retail campaign comes from within the company: Under the leadership of Chief Marketing Officer André Plöger, the marketing team conceived and realized the campaign itself. The first TV spots have been broadcast since the beginning of January 2023. In addition to the TV spots, the campaign also includes various online and social media measures, advertisements, and activities at the point of sale, which will be used in three nationwide waves on different channels throughout the year.
