Christmas without side effects
Ogilvy & Mather, Zurich, surprises everyone before Christmas with new package drop-off locations—DHL is now offering this service at pharmacies as well.
Parcels Ogilvy & Mather, Zurich, surprises with new drop-off points for parcels before Christmas - namely in pharmacies.
"Read the streetcar posters or ask your pharmacist." This is how you could describe the idea behind a new commercial for courier service DHL. The story: A man is shopping in the pharmacy. A blonde walks in the door. She stands at the counter and wants to post a parcel. "Ha, ha," thinks the man. It's a good blonde joke, but it's not. Because you have been able to post parcels at pharmacies for some time now. The service is offered by DHL. A campaign by Ogilvy & Mather aims to make this service better known before Christmas. The message: you don't have to queue at the post office with your Christmas parcels. DHL offers a time-saving and inexpensive alternative. There are already over 120 service points at SBB luggage counters, in copy stores, at kiosks and occasionally in pharmacies, as the TV commercial filmed by director Caspar-Jan Hogerzeil for Condor shows. The TV commercial "serves as a small, humorous lesson for all those people who have not yet realized that a lot has changed in the parcel market," as CD Thomas Bolliger at Ogilvy & Mather says.
According to the briefing, the short story was intended to explain in an entertaining way why you no longer necessarily have to hand in your parcels at the post office counter. Even as a private individual. With this service, DHL is offering a private parcel delivery service "that not only saves you the hassle of queuing, but also unnecessary expenses", as Andreas Hauri, Head of Marketing at DHL Express (Switzerland), is convinced.
These low prices will be communicated as part of the campaign with sticky notes, posters and stickers on public transport in the cities of Basel, Bern, Chur, Geneva, Lucerne, St. Gallen, Zug and Zurich.
In addition to the basic commercial, a reminder will be broadcast during the pre-Christmas period to advertise DHL's Christmas promotion. For all those who - like the protagonist of the commercial - are not quite so handy when wrapping their Christmas parcels, free boxes are handed out at the service points.
Andreas Panzeri
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