Just so charming

 
Branding Ramstein Ehinger Associates supported ÖKK Basel in the development of the Sympany umbrella brand. 
Effective January 2008, ÖKK Basel sold its rights to the ÖKK brand to its former partner and adopted an entirely new brand and corporate strategy. The newly formed insurance group now operates throughout Switzerland under the umbrella brand Sympany. The advertising campaign to launch the new name was created by Spillmann Felser Leo Burnett. The conceptual foundations and brand design were developed by the branding and corporate identity experts at Ramstein Ehinger Associates (REA), who served as the lead agency responsible for the development and implementation process. As a first step, REA worked with group management to develop a forward-looking positioning and three brand values critical to success. At its core, Sympany is intended to represent a personable, target-group-oriented, and straightforward insurance group that is «committed to the values of partnership, dynamism, and value creation.».
When customers are asked, the name Sympany evokes the intended associations and perfectly combines «Symphony» and «Company.» The name, which is available worldwide and eligible for registration, was developed through a multi-stage process. The circle, derived from the logo, serves as the fundamental design motif for the entire visual brand identity.
Andreas Panzeri