Knorrli fit and trim at 60

 
Nutrition Knorrli turns 60 and Unilever launches a new nutrition and exercise program to celebrate. 
Knorrli has been helping "housewives and mothers" in the kitchen with help and advice since 1948. Since then, the little red man has also become increasingly popular as a children's toy. It is therefore only natural that Unilever, the current owner of Knorr, should celebrate the anniversary with a campaign for children and families. Under the motto "fit & zwäg", Knorrli is encouraging a wide range of activities with the aim of introducing families and mothers in particular to the topic of "healthy eating and exercise". Suisse Balance, the "nutrition movement" of the Swiss Society for Nutrition, welcomes the program "because it offers concrete and easy-to-understand support".
With "fit und zwäg", awareness of a balanced diet is promoted, for example with new recipe ideas on the website www.knorr.ch. Mothers can also share their favorite recipes here. There are also tips for family outings where more and regular exercise can be integrated into the static daily routine with lots of fun and enjoyment. 
The highlight of the program will be the opening of the "Knorrli Adventure Trail" around Lake Trübsee in Engelberg/Titlis in early summer. The entertaining trail introduces families "to the key values of a healthy diet and exercise in nature in a fun way", as project manager Nadia Nabholz at Unilever promises. The concept for the adventure trail was developed internally at Unilever in Thayngen together with medical experts and the Ravensburger agency.
For them, the fact that a third of the Swiss population is overweight is "alarming". For children, the situation is "dramatic" in that around a fifth of children are already overweight. This has devastating consequences: most of them will also be overweight in adulthood. This results in secondary diseases such as diabetes or cardiovascular problems - if these people ever reach Knorrli's age.
The fathers of KnorrliThe Knorrli advertising character was only added to the Knorr brand over the course of its 100-year history. The "friendly mountain spirit" with a round head modeled on a soup plate was conceived in 1948 by the painter and graphic artist Hans Tomamichel on the initiative of Knorr's general management. In future, Knorrli - and no longer Knorr - was to be a likeable figure to promote the new products from the former soup kitchen.
This company was founded by Carl Heinrich Knorr from Heilbronn. The "visionary and thoroughbred entrepreneur" was the first to offer the working class wholesome, quickly prepared, affordable and delicious food.
After early successes, Knorr expanded into Switzerland in 1907. In Thayngen, he converted an empty shoe factory into a production facility for Knorr soup sausage, soup seasoning and bouillon cubes. Ten years later, the company already employed over a hundred people.
Due to a lack of supplies from Germany, the company in Thayngen became independent in the course of the Second World War. Knorr developed into a Swiss quality brand and subsequently became a pioneer in what is now known as the convenience food sector of everyday nutrition.
Andreas Panzeri