Serviceplan Suisse reveals the hot side of KFC on Tinder
Most Swiss people aren't aware that Kentucky Fried Chicken's chicken specialties can also be hot and spicy. For the launch of the extra-spicy Zinger Burger, Serviceplan Suisse used a communication platform that was a perfect fit: Tinder.
KFC is currently represented in the Swiss market with eight restaurants and continues to expand. To raise awareness of the American company among the Swiss population, Serviceplan Suisse was commissioned with digital communications. In the first phase, the "Switzerland Secret" campaign was used to draw attention to the KFC brand essence - the best-kept recipe for chicken (Werbewoche.ch reported).
In phase two, KFC founder and mascot Colonel Harland Sanders shed his reserved manner: A profile of the Colonel was created on the target-group-relevant dating platform Tinder, where he revealed his secret preference for spicy chicken with a wink. Those who matched the Colonel received a voucher for a 2-for-1 promotion of the new Zinger Burger.
The KFC Tinder promotion was additionally supported on Facebook and, according to the agency, can also be seen in terms of numbers: 630,000 impressions, 45% unique message open rate, 7,44% engagement rate and a 16% unique click-through rate.
Responsible at Kentucky Fried Chicken: Dirk Hildenbrand (Marketing Manager). Responsible at Serviceplan Suisse: Kelsang Gope, Henry Clarke (text), Lara Horisberger (consulting), Moritz Lüth, Rémy Steinmann (art direction), Dominic Shota Schweingruber (motion design), Thomas Lüber (creative direction), Barbara Hasenböhler (content & corporate communications), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility); OneTwoSocial (media planning).
