Pizolbahnen demonstrate for location marketing boards
Members of the board of directors and employees of Pizolbahnen demonstrated on Saturday with banners on the highway bridge at the Bad Ragaz exit. The reason: Neither Pizolbahnen nor the Heidiland tourism organization is allowed to put up tourism signs along the highway.
On Saturday, board members and employees of the Pizolbahnen demonstrated with banners on the freeway bridge at the Bad Ragaz exit, as neither the Pizolbahnen nor the Heidiland tourism organization are allowed to put up signs on the freeway. This is despite the fact that the St. Gallen Department of Justice and Police declared tourist advertising to be permissible in principle in response to an interpellation in 2005. Both Alpamare and the Hochybrig ski resort are allowed to advertise themselves with brown signs on the Schwyz section of the A3 highway.
With the advertising campaign, the mountain railroads wanted to draw attention to the "unequal legal treatment of location marketing boards". Bruno Glaus, President of the Board of Directors of Pizolbahnen, is quoted as saying that unconventional methods have to be used when regulations are applied unequally in different cantons. Not only the Pizolbahnen were denied tourist signs such as "Pizol" or "Pizolgebiet", the Tamina Therme in Bad Ragaz also tried unsuccessfully to obtain equal treatment with Alpamare.
The Pizolbahnen are also considering parking information boards as an additional option. These are set up on the A13 in the canton of Graubünden, for example, and inform skiers whether parking spaces are still available in Flims, Laax or other ski resorts. As the Astra is responsible for such national road signs, the mountain railroads are confident that they would also receive a permit in the interests of equal treatment.
Further advertising campaigns are planned for next week in the Linth region of St. Gallen and Schwyz as well as in the canton of Zurich.
With the advertising campaign, the mountain railroads wanted to draw attention to the "unequal legal treatment of location marketing boards". Bruno Glaus, President of the Board of Directors of Pizolbahnen, is quoted as saying that unconventional methods have to be used when regulations are applied unequally in different cantons. Not only the Pizolbahnen were denied tourist signs such as "Pizol" or "Pizolgebiet", the Tamina Therme in Bad Ragaz also tried unsuccessfully to obtain equal treatment with Alpamare.
The Pizolbahnen are also considering parking information boards as an additional option. These are set up on the A13 in the canton of Graubünden, for example, and inform skiers whether parking spaces are still available in Flims, Laax or other ski resorts. As the Astra is responsible for such national road signs, the mountain railroads are confident that they would also receive a permit in the interests of equal treatment.
Further advertising campaigns are planned for next week in the Linth region of St. Gallen and Schwyz as well as in the canton of Zurich.
This is not permitted...
...this, on the other hand, is.
The Board of Directors of Pizolbahnen.
