Airport advertising was on the up
Thanks to an increase in air travel in 2008, advertising in and around airports benefited—particularly in Zurich and Geneva.
The two most important Swiss airports recorded a further increase in passenger numbers last year and thus more contacts for airport advertising. Zurich Airport handled 22.1 million passengers in 2008, 6.6 percent more than in the previous year. This was just short of the previous record of 22.7 million passengers set in 2000, whereas Geneva-Cointrin set a new record with 11.5 million passengers (+ 5.7 %). EuroAirport Basel-Mulhouse, on the other hand, remained practically stable at 4.26 million, with a drop of 11,000 passengers or -0.3 percent. The situation was similar at Alpar Airport (Bern-Belp), which recorded a decline of 1% with around 105,000 passengers. In Lugano-Agno, passenger numbers fell by 3.8% to 188,796 travelers.
The following outdoor advertisers benefited from the overall increase in frequencies: Clear Channel Outdoor Plakanda (CCOP), which serves Unique and parts of EuroAirport, APG, which is present in Basel, Geneva and Lugano, JCDecaux, which was also active at EuroAirport, and Baracom, which markets Bern-Belp.
Zurich becomes Basel's role model
However, the situation in Basel changed in 2009: Following a tender for poster sites at EuroAirport, APG was chosen for the areas along the access roads on the Swiss side and CBS on the French side. CCOP, on the other hand, was chosen for all areas in and around the buildings. The company has been commissioned to create and implement a large-format concept adapted to Basel conditions, following the example of Zurich Airport. "The classic poster sites will decrease because our customers want greater visibility," says Werner Parini, who was responsible for the tender at EuroAirport.
Markus Knöpfli
The following outdoor advertisers benefited from the overall increase in frequencies: Clear Channel Outdoor Plakanda (CCOP), which serves Unique and parts of EuroAirport, APG, which is present in Basel, Geneva and Lugano, JCDecaux, which was also active at EuroAirport, and Baracom, which markets Bern-Belp.
Zurich becomes Basel's role model
However, the situation in Basel changed in 2009: Following a tender for poster sites at EuroAirport, APG was chosen for the areas along the access roads on the Swiss side and CBS on the French side. CCOP, on the other hand, was chosen for all areas in and around the buildings. The company has been commissioned to create and implement a large-format concept adapted to Basel conditions, following the example of Zurich Airport. "The classic poster sites will decrease because our customers want greater visibility," says Werner Parini, who was responsible for the tender at EuroAirport.
Markus Knöpfli
