Voice chatbots are considered the "next big thing" in MarTech

Voice chatbots on smartphones are the "next big thing" in MarTech, i.e. the use of new technologies for marketing purposes. This is the opinion of Juerg Schleier, Country Manager for Germany, Austria and Switzerland (DACH) at the voice specialist Spitch.

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 "We receive inquiries almost on a weekly basis from companies that want to add voice dialog systems to their chatbots," Spitch's DACH boss said in a statement, explaining his prediction.

Chatbots are "in" because they can provide customers and prospects with information and entertainment around the clock without incurring significant costs for companies. However, their widespread use on smartphones is failing because many users find it too cumbersome to constantly type in text on the small screens. The "typing hurdle" can be overcome with voice dialog systems that engage customers and prospects in human-like conversations while providing information about the company, its products and services. "The combination of voice recognition and natural language processing means that you can talk to a voice chatbot in normal everyday language," explains Spitch CEO Juerg Schleier.

Juerg Schleier explains: "A voicebot is able to provide information in spoken language within seconds, around the clock. This increases customer satisfaction enormously and introduces interested parties to the company's offerings. Since the bot can access huge databases in the background, the majority of all inquiries can be processed completely without human intervention and thus without significant costs for the company. What's more, voicebots are cool - and that alone is an immense marketing advantage at a time when the struggle for attention is probably harder than ever before. Then there's the trend toward social commerce - buying goods through a dialog rather than a traditional online shopping system. Voicebots are ideal as enablers for social commerce."

The Swiss entrepreneur Spitch is one of the technologically leading developers and providers of speech systems for companies and public authorities. Spitch's systems are already in use in all major industries where the use of speech technologies is particularly appropriate. These include call and contact centers, banks and insurance companies, telecommunications firms, the automotive and transportation industries, healthcare, and the public sector. The use of professional speech systems enables cost savings of up to 80 percent and, with ever-improving technology, leads to an increase in customer satisfaction. Spitch's customer list includes, for example, the Swiss Federal Railways SBB, Swisscom, Swisscard and Amag.

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