A shitstorm is coming - be prepared!

Shortly after sending out your media release, the first journalists will get in touch and want more detailed information about your product. But questions about the general development of your industry, the competition and market trends are also of interest. You and your communications department provide information skillfully and professionally. Shortly afterwards, the first reports appear on the online portals of the various media houses and specialist publishers. The first critical comments on the internet are not long in coming and quickly escalate in volume and tone, with the shitstorm now appearing to spread to social media channels. Unsettled customers are asking questions and need to be put in a positive mood. Online comments and social media posts have priority at the same time and need to be read and responded to. The flood of information is almost unmanageable - you obviously underestimated the situation and were mainly concerned with presenting the product in the right light. However, you were not sufficiently prepared for a potential crisis. Your CEO must now take a stand, provide convincing arguments and try to prevent the looming loss of image.crises like this and others can be prevented with the right communication tools and evaluated quickly and promptly with customized media analyses. Be prepared and analyze your communication seamlessly - Send out media releases via Press release service on ARGUSavenue- Brand tracking - How do the media report on your brand? Author management - Which members of the media do you like? Comment monitoring - is the discussion about your product factual or polemical? Discourse analysis - Which influencers control the shitstorm? Media conference monitoring - Which of your messages were adopted and in what form? CEO analysis - What is the public perception of your CEO? Social media alert - information in real time

How to master shitstorms successfully:- Communicate transparently and authentically about your products and services- Speak out regularly and consistently in the media- Encourage dialog with your customers- Monitor current discourse on online and social media channels about your and similar products- Determine a clear chain of reaction in the event of a crisis- Respond promptly and thoughtfully- Remain calm and do not act spontaneously- Do not allow yourself to be provoked and remain open to criticism- Address influencers directlyINTERESTED?You can reach us at ARGUS DATA INSIGHTS Switzerland by phone at +41 44 388 82 94 or via e-mail to [email protected].