Kerstin Cook as Influencer
The lucky fairy of the apple brand Pink Lady: Kerstin Cook as brand ambassador. (Image: Pink Lady)You hear a lot about Kerstin Cook these days. Her latest campaign is for the apple brand "Pink Lady", for which she is the brand ambassador. Over the past few months, Kerstin Cook has regularly drawn attention to the apple in public and on social media. "No matter where I am or what the occasion is, I like to treat myself to a Pink Lady apple," writes the ex-Miss Switzerland. This is how the ex-model is paving her way as an influencer. A few months ago, things looked very different.
Kerstin Cook as brand ambassador for the apple brand Pink Lady.Curvy model todayAt the beginning of the year, it was announced that her modeling career was not going as planned. She was too fat for the industry. But she didn't let that get her down. The 28-year-old simply put on even more weight to pass as a "curvy model". This caused a lot of public gossip and publicity. And so the community grew and with it her status as an influencer. In June in particular, this caused her to raise eyebrows. How 20 Minuten reportedShe advertised weight loss, but quickly had to correct herself because the discrepancy was too obvious.
The first version of this post promoted weight loss.Influencer marketing still controversialThe case of Kerstin Cook is a good example of how influencer marketing is still in its infancy. People everywhere are hearing about the successes and want to jump on the influencer bandwagon (Influencers as door openers). But finding the right influencer for your brand is a challenge. Experts then say that you should give influencers freedom (Tips for handling). However, as with any marketing measure, planning is also required here, for example a coordinated briefing form. Influencers have a certain image, remain loyal to it and thus to their community. Influencer marketing works if the influencer can also identify with the brand. If you want to be authentic as a brand, you also need such an influencer. Does this include a model who preaches one thing and does another?
