Negotiate flexibly

There is still a widespread perception that you have to be tough in negotiations in order to assert your interests. As a rule, however, this rarely leads to long-term partnerships and, in the worst case, to the negotiation being broken off. In this book, the reader learns that professional negotiators take a completely different approach: They are soft on the person, but tough on the issue. They navigate flexibly through the different phases of the negotiation and react skillfully to surprises. The author explains clearly and vividly how to prepare properly, what typical negotiation scenarios there are and what methods can be used to negotiate flexibly. In addition to the theory, she provides detailed concrete examples to back up the book and introduces successful and professional negotiators such as Tony Blair and Silvio Berlusconi and their methods. Numerous checklists and highlighted tips break up the text and show the reader in a hurry what to do at a glance. This book should therefore not only be on the shelf of every seller and buyer, but also in their "battle luggage" on the way to negotiations. A very practical guide, says getAbstract.getAbstract rating: 8Implementability: 9Innovation level: 7Style: 9

Publisher: GABAL VerlagYear of publication: 2017Pages: 357ISBN: 9783869367552