Chatbots: useful marketing tool or superfluous hype?

>> To the survey <<Chatbots are digital assistants that have automated conversations with users. Algorithms simulate a chat conversation, for example via WhatsApp or Facebook Messenger. There are already over 34,000 chatbots for Facebook Messenger, which are used for customer service, referral marketing and competitions, among other things.Swiss campaigns with chatbotsChatbots are also increasingly being used for marketing purposes in Switzerland. For example, the business campaigning agency has developed a chatbot that Marketers supported in campaign planning. And the Swiss agency Gotomo has developed a new website for the Swiss educational institution Akad. Mobile marketing campaignwhere a chatbot helps the user to find the right training.Discussion at the dialog marketing trade fairThe topic is also hotly debated at various events. For example, at the Dialog Marketing Fair on April 5, where the Swiss Dialog Marketing Association will be holding a Panel discussion on the topic "Are chatbots the self-driving cars of dialog marketing?" Will chatbots really change marketing? What are the pros and cons? Take part in our survey now!>> To the survey <<About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.