With Trio, BENU treats itself to a health cure
To attract more customers to BENU pharmacies, Agence Trio has developed a high-impact national campaign for the pharmacy chain centered on its revamped loyalty card.
Having identified a need to improve awareness of the 90 BENU pharmacies nationwide, BENU wants to raise its profile as an expert in the areas of skin cosmetics, sun protection, sport/wellness, nutrition and baby care in order to increase its customer base and build loyalty. The core target audience is women between the ages of 40 and 60 who are particularly concerned about their own balance and that of their families.
The campaign developed by Trio has been running since the summer in several stages and on various channels:
- Introduction of the new card under the motto "myBENU, my card - beautiful for me... healthy for my budget"
- Launch of a landing page and an app
- informative brochures, POS posters, digital communication via the web and social networks, as well as posters in the immediate vicinity of BENU pharmacies, accompanied by an innovative system with which advertising messages are activated on the cell phones of the target persons in the neighborhood. The success of the campaign is here documented.
The prescription recommended by Trio also includes an intensive cure since the end of the vacations. An opening campaign has already been launched to introduce the public to five new pharmacies in different regions of Switzerland. At the same time, a skin cosmetics campaign is being rolled out in November to support the main skincare lines in the range with posters and digital ads. The result: BENU's health balance is back in the green everywhere.
