This is how much marketing employees earn in Switzerland
A head of market research can reach an average of 207,000 Swiss francs at the senior level, according to 2019 salary data from compensation consulting firm Kienbaum.
In the job description of the head of product management, only senior managers with a job in a group with more than 1,000 employees make it above 200,000 Swiss francs.
Things look better for a company's head of marketing. Once he has reached the senior level, he can easily jump over 200,000 francs, even in relatively small companies with 100 or 500 employees.
A marketing specialist without a management position but with specialized knowledge can reach up to 139,000 francs. The ordinary product manager without a management function receives just under 100,000 francs as a junior.
"Seventy-eight percent of the marketing and sales candidates surveyed expect a salary increase in the next year," Christian Atkinson, director of Robert Walters Switzerland, a recruiting firm, told the Handelszeitung. The expectation of a bonus is even higher: "81 percent expect a bonus payment," Atkinson said.
However, these expectations are unlikely to be fulfilled for the most part. Atkinson predicts that wages will remain stable in 2020. Only one line of business could look forward to significantly higher pay: these are specialized and digital marketing positions such as the e-commerce manager and the digital marketing manager.
