You shape the communication of the future!
With a success rate of 80 percent, the participants in this year’s federal professional examination for communications specialists have demonstrated that they are well prepared for the dynamic demands of the communications industry.
The growing interest in the professional examination in Ticino is particularly pleasing: with 10 participants from Italian-speaking Switzerland, a new high was reached - a clear sign that training as a communications specialist is popular in all language regions and should be promoted.
High practical relevance and integration of current topics such as artificial intelligence (AI) The federal professional examination is characterized by its strong practical relevance. In the three main subjects of communication, media (online and offline) and realization/production, the candidates worked on real, complex case studies. "The success of our exams not only underlines the strength of the practical training, but also confirms the high level of competence and potential of our new communication specialists," confirms Dominik Leonhardt, President of the Examination Board.
For the first time, specific questions on the use of AI tools were also asked, allowing participants to put their practical knowledge into practice. Motivated teams of experts guarantee high quality The dedicated experts who contribute their expertise and experience every year play a key role in the success of the professional examination. In addition, the well-established cooperation between the schools and the examination board guarantees a smooth process. "The good results are no coincidence - they show that targeted preparation, clear communication of expectations and the use of modern examination formats are effective," emphasizes examination director Yves Epiney.
Looking ahead
In view of technological developments in the communications industry, KS/CS Communication Switzerland has launched a reform project for the examination regulations, which has already been officially approved by the State Secretariat for Education, Research and Innovation (SERI) and is currently being implemented. The aim is to ensure that the professional examination remains practical, market-oriented and future-oriented. Industry representatives will meet for an initial roundtable on June 13, 2025 to discuss the future needs and expectations of the new examination regulations. Further discussions will follow in the fall in French-speaking Switzerland and Ticino in order to adequately incorporate regional perspectives.
At the same time, KS/CS is politically committed to strengthening higher vocational education and training and supports the introduction of the English-language titles "Professional Bachelor" and "Professional Master". These should clearly position PET in the tertiary education system and strengthen its national and international visibility.
KS/CS congratulates all the new communication specialists on their successful graduation and wishes them all the best for the future.
