New masterclass for MarKom and sales automation in the B2B sector
The Bundesverband Industrie Kommunikation e.V. BVIK and the Institute for Sales and Marketing Automation IFSMA are launching their new masterclass for marcom and sales automation in the B2B sector on Tuesday. The training course offers ten intensive modules led by international experts.
With its unique structure and depth of content, the Masterclass aims to set new standards in professional development. It combines theoretical knowledge with practical applications and offers comprehensive insights into the latest technologies and strategies in the field of marketing and sales automation. The mix of online and face-to-face modules is designed to ensure a flexible and practical learning experience.
"Our aim is not only to impart knowledge to the participants, but also to enable them to apply this knowledge effectively in their professional environment. The combination of theory and practice is essential," explains Prof. Dr. Uwe Seebacher from Munich University of Applied Sciences, head of the masterclass.
"With this masterclass, we are offering specialists and managers a unique opportunity to receive comprehensive and practical training. Our participants benefit from the best experts in the industry and a unique network," adds Tanja Auernhamer from BVIK.
Overview of modules and lecturers
- Introduction to Marketing-, Communication- (Mar-Kom) and Sales-Automation (MCS-A), Prof. Dr. Uwe Hannig & Prof. Dr. Uwe Seebacher
- Customer Experience Management (CXM), Cyrill Luchsinger & Claudia Gabler
- MarKom-Automation-Tools and -Platforms, Lutz Klaus
- Sales automation and CRM integration, Prof. Dr. Hannes Huttelmaier
- Data Analytics, Reporting and Predictive Intelligence, Prof. Dr.-Ing. Christoph Legat
- Personalization and content management, Norbert Schuster
- Campaign optimization and A/B testing, Bernd Trummer
- Integration and implementation strategies, Stephan Wenger
- Strategy and consulting skills, Prof. Dr. Uwe Seebacher
- Case studies and applications in practice, Prof. Dr. Uwe Hannig & Prof. Dr. Uwe Seebacher
Interested parties can register on the official website and view further details.:
