Stefan Fuchs becomes new Chief Marketing Officer at UPC
UPC is expanding its executive team: The positions of Chief Digital Officer, Chief Customer Officer, and Chief Marketing Officer will be filled. Under the leadership of CEO Severina Pascu, the newly formed executive team will focus on sustainably improving product quality and customer satisfaction.
UPC has launched a program to improve its customer offering and simplify and digitize processes in both its residential and business customer segments. This multi-year program will see significant investments in products and systems to fundamentally improve customer satisfaction and drive UPC's growth, according to a statement.
As part of the implementation of this program, UPC is filling three executive management positions:
Stefan fox is appointed Chief Marketing Officer. In this new role, he will be responsible for Customer Value Proposition (CVP), Experience and Value Management as well as Products, Content, Business Intelligence and Brand & Marcom. Stefan Fuchs joined UPC in September 2018 as Vice President Marketing. He has been part of the Liberty Global Group for over ten years, where he held senior marketing positions at Liberty Unitymedia in Germany, Virgin Media in the UK and Liberty Global in Amsterdam.
Urs Reinhard takes on the position of Chief Digital Officer, making him responsible for implementing the company's digital transformation. In this newly created position, Urs Reinhard will be responsible for accelerating digital development and driving change throughout the organization. This is expected to transform UPC into a digital and agile company. Urs Reinhard has a strategic as well as operational background and in-depth experience in the digital transformation of companies. A former partner at The Boston Consulting Group, he first led UPC's strategy and M&A teams and was most recently responsible for sales and customer service.
Hélia Burgundy will now serve as Chief Customer Officer at UPC. Hélia Burgunder is a proven industry expert with many years of experience in various management positions at Swisscom. For the past three years, she has headed Swisscom's sales department, including the store network. The 48-year-old Swiss national will take up her position in spring 2019. She will coordinate customer care activities with a strong focus on sales and customer service.
