Heineken Switzerland: Raphael Wermuth becomes new Corporate Affairs Director
Heineken Switzerland is getting a breath of fresh air in its leadership: Communications expert Raphael Wermuth is taking on the role of Corporate Affairs Director, assuming responsibility for internal and external communications—and thereby joining the executive board.
The experienced communications expert has been responsible for internal and external communications at Heineken Switzerland since October 1, 2024. Raphael Wermuth has more than 20 years of experience in the communications industry. For the last 14 years, he worked for the international chocolate manufacturer Barry Callebaut in Zurich. As Head of Media Relations, he was responsible for global media relations and developed the external communications strategy. Later, as Head of Digital Communications, he built up the company's digital communication channels and led a team of digital experts.
Prior to that, he was head of internal and external communications at Philips Switzerland. He began his career in a PR agency.
"Helping to shape Swiss beer culture"
"I am delighted to be able to contribute my experience and expertise to Heineken Switzerland," says Raphael Wermuth. "Heineken is a dynamic company with a large number of strong, local beer brands, all of which have a long tradition in Switzerland. I am excited about the new challenges and look forward to playing an active role in shaping Swiss beer culture."
As Corporate Affairs Director, Raphael Wermuth reports directly to the Managing Director, Diederik Vos. He is responsible for all internal and external communications at Heineken Switzerland. This includes the development and implementation of the communication strategy, media relations, public affairs and issues & crisis management. He will maintain relationships with the media, authorities and NGOs and advise the management on communication issues.
