Ex-Swiss tourism boss Jürg Schmid becomes head of The Living Circle
The former head of Switzerland Tourism is taking on a new job. He becomes head of the Swiss luxury collection The Living Circle.
This is what the Handelszeitung writes in its current issue. The Living Circle Group owns the two five-star hotels Storchen Zurich and Castello del sole in Ascona, as well as the restaurants Buech (Herrliberg ZH) and Rustico del Sole high above Ascona. There are also two farms, the Schlattgut above Herrliberg and the Terreni alla Maggia in Ascona. The 150-hectare estate is considered the northernmost rice-growing area in Europe, and wine, corn and gin are also produced there.
Schmid estimates his workload at one day per week. He wants to "develop the group further and exploit synergies". This includes serving more products from the two farms to the group's hotel and restaurant guests. "The farm-to-table trend fascinates me; it reflects the spirit of the times. There is still a lot to be done." The Living Circle was founded as a group in spring 2017.
All the estates have been privately owned by the Swiss Anda and Franz-Bührle families for decades.
