Double reinforcement for Weischer.Cinema Switzerland
With the addition of Nadine Koch and Thomas Estermann, Weischer.Cinema Switzerland is strengthening its team and making targeted investments in the development of new areas and products.
Nadine Koch has been on board as Manager National Sales since the beginning of October 2024 and completes the existing sales team. She previously worked for a Swiss media company. Koch has extensive media experience and a deep understanding of the needs of advertisers. In her new role at Weischer.Cinema, she will further develop the strengths and emotional experiences of cinema advertising and market them in a targeted manner.
"No other medium offers such intensive contact as the cinema. Not only the screen, but also the attention of the visitors is huge," Koch is convinced. "The 100% contact guarantee gives advertisers the certainty that their advertising will actually be shown to the audience present. That's what makes cinema advertising so unique."
Thomas Estermann joined the team as Sales Business Development Manager in September 2024. The newly created position focuses on the development of the "DOOH-Cinema Programmatic" product and the expansion of the areas of employer branding and recruiting campaigns in cinemas. Thanks to his many years of experience, including with (D)OOH providers, he has the necessary expertise to successfully establish these innovations.
Thomas Estermann sees great potential in targeting young talent and professionals at the cinema touchpoint and is committed to establishing this opportunity on the market. Since November 2024, over 700 screens in the cinema foyers can also be booked fully programmatically. "DOOH cinema programmatic opens up innovative ways to generate additional advertising francs," says Estermann.
