Aroma expands Simone Bobst's leadership role
The creative agency Aroma is strengthening its organizational structure: Simone Bobst, Head of People & Culture, will also take on the role of Head of Hub Services. This expansion underscores the importance of a strong corporate culture and efficient structures.

The creative agency Aroma is expanding the responsibilities within its management structure: Simone Bobst, previously Head of People & Culture, is also taking over as Head of Hub Services. In this new dual role, she combines two central key areas of the company.
The expansion of the area of responsibility combines the continuous development of People & Culture work with the operational management of the hub - the central hub where projects, processes and teams come together. This strategic decision underlines the fact that Aroma sees people orientation and organizational strength as complementary foundations for success.
"For me, People & Culture means making opportunities visible, developing potential and creating an environment that inspires and strengthens. This is exactly the attitude I want to bring to Hub Services," says Simone Bobst, explaining her vision for the new position.

Aroma currently employs over 140 specialists in the three hubs Aroma Creative, Aroma Architecture and Aroma Productions. The company was founded in 1995 by Lukas Meier and is now owned by the managing partners Eugen Brunner, Alexander Hauri, Lukas Meier and Roger Stämpfli.
