Ad School starts the year with 21 talents
The 2025 Ad School program, featuring specializations in Creation and Strategy and 21 motivated students, kicked off last Friday.
The content of this year's course has been chosen to perfectly reflect and comprehensively cover the field of tension in which commercial communication operates today: Strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, communication law, market and trend research as well as AI in the creative process.
CAS in Creation and Strategic Planning
Students gain a comprehensive and practical insight into the creative and strategic work of communication specialists. The training includes lectures and practical work, tasks are solved independently, in teams and also in an interactive exchange between the two specializations. An interdisciplinary joint thesis rounds off the course.
The Ad School is the commitment of the two leading brand communication associations, Leading Swiss Agencies and ADC Switzerland, to offer the next generation in the communication industry excellent, contemporary training. The aim is for the industry's best talents to learn from the industry's best representatives.
The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies Creation and Strategic Planning" with 15 ECTS credits.
Course content, dates, lecturers, registration and further information on www.adschool.ch
