Ad School: CAS in Creation and Strategic Planning starts in August
The next Creation and Strategic Planning course starts at the Ad School on August 23. Once again this year, various industry personalities and digital specialists will guide you through the modules as lecturers.
The content of this year's course has been chosen to perfectly reflect and comprehensively cover the field of tension in which commercial communication operates today. The curriculum includes strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, communication law, market and trend research as well as AI in the creative process.
The CAS gives students a comprehensive and practical insight into the creative and strategic work of communication specialists. The training includes lectures and practical work - tasks are solved independently, in teams and also in an interactive exchange between the two specializations. An interdisciplinary joint thesis rounds off the course.
The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies Creation and Strategic Planning" with 15 ECTS credits.
Admission to the Ad School is open to talented creative professionals as well as those working in strategic planning and/or consulting who have at least two years of professional experience relevant to their studies.
The Ad School is a cooperation between the industry associations ADC Switzerland and Leading Swiss Agencies and the HWZ Hochschule für Wirtschaft Zürich.
