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Zutt & Partner
Commerce
People are strongly emotionally driven when shopping
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Digital
Zurich wants to attract more women to the ICT sector with emotion
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MarKom
Neuromarketing: Seven reasons why Christmas advertising works
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MarKom
Galaxus vs. Brack - who creates more emotion?
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MarKom
Study: The AI chatbot of the future is friendly, approachable and likeable
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MarKom
Toblerone: Swissness goes with the Matterhorn
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Business
Are healthcare brands emotionally engaging their clientele?
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Business
Is Roger Federer worthwhile as an advertising ambassador?
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MarKom
Is there such a thing as the perfect Christmas figure in advertising?
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Business
Luxury watch brand comparison: why Rolex really deserves the crown
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