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> The Effect of Mark ...
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Zutt & Partner
Branding
The Impact of Brand Names: Why Coca-Cola Sounds Classy
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MarKom
Aldi and Lidl have not yet conquered Swiss hearts
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MarKom
Gastro Kanton Zürich: How Zutt & Partner reinvented the brand with neuro-marketing
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Digital
When AI makes everything sound the same: Swiss tool checks brand messages
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Commerce
People are strongly emotionally driven when shopping
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Digital
Zurich wants to attract more women to the ICT sector with emotion
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MarKom
Neuromarketing: Seven reasons why Christmas advertising works
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MarKom
Galaxus vs. Brack - who creates more emotion?
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MarKom
Study: The AI chatbot of the future is friendly, approachable and likeable
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MarKom
Toblerone: Swissness goes with the Matterhorn
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