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Artificial intelligence

Prof. Dr. Marcus Schögel. | Bild: gfm

MarKom

Black-Box Marketing

Neues Whitepaper deckt teure Kundenlücken auf. Quelle: zvg

Branding

Gaps in the Customer Experience: Where Brand Promises Fall Short

Céleste Spahić, Tech Philosopher: «AI Asks Questions, Humans Think» | Text Akademie Podcast #51

Zattoo automatisiert CTV-Werbegeschäft mit goTom. Quelle: zvg

Media

Zattoo goTom: How to Make CTV Advertising More Effective

140 Gäste feiern das Firmenjubiläum. Quelle: zvg

Business

Heads for Brands Anniversary: Ten Years of Executive Search Celebrated on Lake Zurich

Prominente Gäste bereichern den Zurich Summit. Quelle: zvg

ShowBiz

Zurich Summit 2026: When Hollywood Meets Zurich

Laura Amarelle referiert am Creative Leaders Summit. Quelle: zvg

Creative Leaders Summit 2026: These Leaders Are Shaping Barcelona

GWA KI-Whitepaper zeigt Agenturen neuen Wert auf. Quelle: zvg

MarKom

GWA AI White Paper: Value Over Volume

Markenanwalt Wullschleger und die Hosts über globale Fälschungen. Quelle: zvg

Branding

Podcast: Combating Brand Piracy in the Digital Age

Pascal Meier, Ex-UBS-Digitalchef, lanciert Kamano AI. Quelle: zvg

Digital

Kamano AI Makes AI Visibility Reliably Measurable

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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