Yellow creates brand experience at K'2019 for Otto Hofstetter
For the plastics trade fair K'2019, the agency Yellow from Basel has designed and implemented the appearance of the Otto Hofstetter brand.
Otto Hofstetter is a mold maker for the production of PET preforms and plastic packaging. Yellow has developed an overall concept for its appearance at K'2019, which takes place every three years in Düsseldorf.
For this purpose, the brand values were made tangible and enjoyable. Based on the experience Yellow has through its 360-degree support of the Otto Hofstetter brand, a pure networking platform was created.
"The trade fair is the ideal place to cultivate our network," says Sales and Marketing Director Stefan Zatti. Since Yellow supports the Otto Hofstetter brand in all application areas, the agency knows this fact.
In addition to the exhibition stand itself, the creative team from Basel was responsible for the entire communication around the event.
Responsible at Otto HofstetterStefan Zatti (overall responsibility). Responsible at Yellow: Hannes Müller (strategy); Mira Ewert (project management); Pascal Rehmann (conception); Martin Schmidlin (text); Jonathan Werner, Markus Stöckli (graphics). Production: Imke Fichtner.
