VSM celebrates "casual party
The Swiss Media Publishers Association delivered on the promise it made in its invitation to the first barbecue: perfect weather with plenty of sunshine, along with cool drinks, crispy grilled food, and inspiring conversations. Werbewoche.ch captured the successful evening exclusively in a video.
VSM President Andrea Masüger had a "casual party" on the agenda, but the result was an atmospheric barbecue that will long be remembered by the numerous crowd of guests at BogenF on Viaduktstrasse in Zurich. Of course, the high temperatures were a much-discussed topic, but Stefan Wabel, the managing director of the VSM, managed to calm the heated tempers somewhat by pointing out an imminent drop in temperature to 18°C.
